ORBIS America, INC. Privacy Policy

Last modified: February 09, 2024

» Introduction
» Information We Collect About You and How We Collect It
» Cookies
» How We Use Your Information
» Your State Privacy Rights
» Data Security
» Geographic Restrictions
» Changes to Our Privacy Policy
» Contact Information

ORBIS America, Inc. ("Company" or "We") respect your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide when you visit the website www.orbisusa.com (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On this Website.
• In email, text, and other electronic messages between you and this Website.
• When you interact with our advertising pages on the third-party websites such as Facebook and LinkedIn.

It does not apply to information collected by:

• Us offline or through any other means, including through a third party, such as the collection and analysis of your information by Google for optimization and economic operation of our online offer, marketing and customer management through HubSpot, and the purchase of personal data from ZoomInfo; or
• Any third party, including through any application or content that may link to or be accessible from or through this Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy ). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Our Website is not intended for persons under 18 years of age. No one under age 18 may provide any personal information to the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, or email address. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at info@orbisusa.com.

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as your name and surname; company affiliation; department; email address; if necessary, your telephone number; if necessary, the content of your message/notification; or any other identifier by which you may be contacted online or offline ("personal information");
• That is about you but individually does not identify you, such as IP address; and/or
• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

The information we collect on or through our Website may include:

• Information that you provide by filling in the online contact form on our Website, including, for example, to subscribe to one of our webinars.
• If you subscribe to our newsletter provided on the Website, your email address and information to verify that you are the owner of the specified email address and that you agree to receive the newsletter (so called double opt-in procedure).
• Records and copies of your correspondence (including email addresses), if you contact us.
• Any other information the user provides.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, geolocation data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We also may use these technologies, such as tracking pixel technology through a third-party service provider to analyze visitor behavior over time for which user profiles are created under a pseudonym and, where possible, usage profiles are completely anonymized (behavioral tracking). We do not collect or process sensitive personal information. Click here for information on how you can opt out of behavioral tracking on this Website. Please note that we do not currently respect web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include Cookies and Web Beacons, described below.  We do not use Flash Cookies.

Our use of Facebook Meta Pixel, the LinkedIn Tag Pixel and HubSpot’s email tool may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email, whether they read the email on a mobile device or desktop, whether any emails bounced, and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Some content or applications on the Website are served by third-parties, including service providers and application providers. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about third party tracking technology and use, you should contact the responsible provider directly. These third parties may use cookies to collect information about you when you use our Website, as follows:

For purposes of analysis, optimization and economic operation of our online offer, we use Google Analytics, a web analysis service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly. In addition, users can prevent the data generated by the cookie and related to their use of the online offer from being collected and processed by Google by downloading and installing the browser plug-in available here.

You can find more information on data use by Google, setting and objection options in Google's data protection declaration and in the settings for the display of advertising by Google.

The personal data of the users are anonymized.

The Website uses Google Ads. Google Ads is an online promotional program that enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.  

You can use ad settings to manage Google ads you see and turn off personalized ads.  Even if you turn off personalized ads, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms.  

You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs, such as the US-based aboutads.info choices page.  

For more information, please refer to this link.

We use the Google Tag Manager. The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our Website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address.

For more information, please refer to this link.

HubSpot is a platform for marketing, sales and service management for websites and provides inbound marketing and sales software that helps us attract visitors, convert leads, and close customers. HubSpot works through the use of cookies and trackers embedded on our Website and in our emails. Every time a visitor lands on our website, HubSpot will check for an existing tracking cookie. If one does not exist, a cookie will be associated with that visitor and will log every page that person visits moving forward. The types of data that may be processed include personal data, entity data, navigational data (including website usage information), email data, system usage data, application integration data, and other electronic data submitted, stored, sent, or received by end users via the HubSpot services. HubSpot also collects similar information for its own use for marketing, sales, and other business operations.

Find more information here on how HubSpot tracks visitors to our Website.

In addition to this Website, we operate our own Facebook social network page (so-called "fan page") for advertising, marketing and information purposes and to be able to contact visitors to the fan page (usually interested parties, customers, applicants, etc.) directly.

Using Facebook Meta Pixel, we use aggregated, non-personally identifiable evaluations of fan page usage data (so-called “Page Insights”) for the purpose of optimizing fan page content. The Facebook Meta Pixel is a piece of JavaScript code on our website that allows us to track visitor activity on our website and helps us better understand the effectiveness of our advertising and the actions users take on our site, like visiting a page.

The purpose for the processing of this data is in providing effective information and communication options for visitors to the fan page.

Meta is primarily responsible for collecting and processing the Page Insights data. You can access the details of this responsibility and your rights as a data subject here. General information on how Meta handles personal data can be found in the Meta data policy.

You can assert your rights as a data subject against us or directly against Meta. As a precaution, however, we would like to point out once again that we cannot collect, process or view any personal Page Insights data (see above) and also have no knowledge or insight into the circumstances of any processing by Meta. To assert corresponding data subject inquiries and information rights, please contact Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland directly.

From June 2020 until August 2022, and beginning again in February 2024, we use on our Website the so-called Insight tag of the social network LinkedIn. This is offered by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043 (hereinafter referred to as “LinkedIn”). The LinkedIn Insight tag is a small piece of JavaScript code that we add to our website. LinkedIn also generally uses advertising cookies.

The LinkedIn Insight Tag enables the collection of data about visits to our Website, including URL, referrer URL, IP address, device and browser properties, timestamp and page views.

This data is encrypted, anonymized within seven days, and the anonymized data is deleted within 180 days. LinkedIn does not share any personally identifiable information with us, only providing aggregated reports on website audience and viewing performance. LinkedIn also offers retargeting for website visitors so that we can use this data to display targeted advertising outside of our website without identifying the member. LinkedIn members can control the use of their personal data for advertising purposes in their account settings.

The LinkedIn Insight tag is used to enable detailed campaign reports and to obtain general, non-personal information about visitors to our website. It therefore serves our advertising and marketing interests. We use the LinkedIn Insight tag to track conversions on selected pages and to retarget our Website visitors.

The data is encrypted, anonymized within seven days and the anonymized data is deleted within 180 days. However, a user can decide at any time whether to execute the JavaScript code required for the tool via his/her browser settings. By changing the settings in a user’s Internet browser, one can deactivate or restrict the execution of JavaScript and thus also prevent storage.

In order to be able to conduct webinars over the Internet, we use the GoToWebinar software solution from LogMeIn, Inc. 333 Summer Street, Boston, MA 02210 USA. For the provision of this service and the associated data processing, LogMeIn, Inc. is the data controller. LogMeIn's privacy policy is available here at LogMeIn. In order to conduct the webinar, we will transmit your registration or customer data to LogMeIn, Inc. with your consent as the legal basis. An encrypted connection will be established between you and the organizer of the webinar to conduct the webinar.

If you desire to opt out of behavioral tracking on this Website, please contact us with your request at info@orbisusa.com. Please note that we do not currently respect web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website, its contents and our products and services to you.
• To provide you with information, products, or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To notify you about changes to our Website or any products or services we offer.
• To allow you to participate in interactive features on our Website.
• In any other way we may describe when you provide the information.
• To respond to law enforcement requests and as required by applicable law, court order, or government regulations.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization or other change in business structure or as a part of a bankruptcy, liquidation or similar proceeding.
• For any other purpose with your consent.
• As otherwise permitted by law.

For more information, see Choices About How We Use and Disclose Your Information.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• To our parent entity.
• To service providers, application providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Website users is among the assets transferred.
• To fulfill the purpose for which you provide it.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our Terms of Use.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

The categories of personal information we may disclose include:

• Identifiers
• Internet or other similar network, browsing, or search activity
• Geolocation data
• Mail, email or text message contents

We strive to provide you with choices regarding the personal information you provide to us. We do not use your personal information to promote third parties' products or services for services, but do provide information on services not currently offered by the Company. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.   You may also opt out of collection and analysis of your information by Google, HubSpot and collection of your personal information by Facebook and LinkedIn as described under Link to third-party use of cookies and other tracking technologies.
• Disclosure of Your Information for Third-Party Advertising.  If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to info@orbisusa.com.
• Promotional Offers from the Company.  If you do not wish to have your email address/contact information used by the Company to promote our own products or services, you can opt-out by sending us an email stating your request to info@orbisusa.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.  This opt-out does not apply to information provided to the Company as a result of a product or service purchase, warranty registration, product service experience or other transactions.
• We do not use your personal information to promote third parties’ products or services.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt out by sending us an email with your request to info@orbisusa.com
• We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.

You may send us an email at info@orbisusa.com to request access to, correct or delete any personal information that you have provided to us. You may have the right to obtain information about your stored data. Upon request, we will provide you with information as to whether and what personal data has been stored about you. If you have any questions about the collection and processing of your personal data using the Website, you can contact us at any time by emailing us at info@orbisusa.com. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Residents of certain states, such as California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices. Please see Your State Privacy Rights below for more information.

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

To learn more about your California privacy rights, visit Privacy Policy for California Residents and Notice at Collection for California Residents.

Colorado, Connecticut, Virginia and Utah each provide, and Oregon (effective July 1, 2024) and Montana (effective October 1, 2024) will provide, their state residents with rights to:

• Confirm whether we process their personal information.
• Access, obtain a copy, and delete certain personal information.
• Data portability.
• Opt-out of personal data processing for targeted advertising, consumer profiling and sales.

Colorado, Connecticut, and Virginia also provide, and Oregon (effective July 1, 2024) and Montana (effective October 1, 2024) will provide, their state residents with rights to:

• Correct inaccuracies in their personal information, taking into account the information's nature processing purpose.
• Opt-out of profiling or processing their personal data, including revoking consent, in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights, please submit a request by emailing us at info@orbisusa.com.

To appeal a decision regarding a consumer rights request, email us at info@orbisusa.com.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Please know we do not currently sell data triggering that statute's opt-out requirements.

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

The owner of the Website is based in the Commonwealth of Virginia in the United States. We provide this Website for use only by persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.

It is our policy to post any changes we make to our privacy policy on this page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.

To ask questions or comment about this privacy policy and our privacy practices, contact us at info@orbisusa.com.